The Tudor Ice Company presented a two-pronged branding challenge. First, they were bringing a novel product to market–perfectly clear ice blocks marketed to high-end cocktail bars. Second, they wanted to communicate a sense of history in their brand image and story, but with a forward-looking startup angle.
The client, a modern startup, acquired the rights to a heritage brand and its incredible story–that of Frederic Tudor, the audacious 19th-century entrepreneur who pioneered the harvesting of New England pond ice for global export. The new Tudor Ice Company wanted to bring this same bold vision and spirit to their modern business.
Through working sessions, interviews, sketches, wireframes, mockups, and prototypes, we homed in on a concept for a digital solution that enables access to complex data from multiple sources with a handful of simple, well-designed templates. The customer portal concept provides customers with access to their information at anytime from anywhere.
Through working sessions, interviews, sketches, wireframes, mockups, and prototypes, we homed in on a concept for a digital solution that enables access to complex data from multiple sources with a handful of simple, well-designed templates. The customer portal concept provides customers with access to their information at anytime from anywhere.
Ultimately, the new Tudor Ice Company was again ahead of its time. There were technical challenges to keeping ice crystal-clear and the startup didn't take off, but we love the work and feel it's important to show potential clients our creative depth and process.
Please contact us to learn more about this project and discuss how we can help you.
Wayfinder is a digital experience design agency specializing in solutions that extend and enhance our clients' brands and enable their success. We plan and conduct research and design and develop websites and applications that educate, enable, entertain, and entice your audiences.
