Cereal that boosts your immune system? An eye cream that eliminates wrinkles? Do these claims sound too good to be true? That's because they are and consumers know it. How could UL leverage its reputation as a symbol of trust and extend its service offerings to boost consumer confidence? Enter UL Verify.
UL Verify is a responsive web-based solution and partner iOS app that enables its external audiences to educate themselves on the offering and explore verified records, apply for the service, and UL team members to quickly publish new verified products and services. The resulting solution gives consumers the peace of mind they need to know that UL Verified products and services deliver on their claims.
We take pride in our ability to quickly digest complex topics, create and test ideas, and translate those ideas into simple, elegant digital solutions. For UL Verify, we partnered with UL's business leads to define their challenges and goals, identify content and communications requirements, while supporting the business team to define the new offering.
Based on the business goals and our understanding of consumer buying behaviors, we knew that mobile would be critical to the experience. Knowing this, we designed the solution to ensure equal engagement across desktop, tablet and mobile devices. The final product satisfies the expectations of our audiences, enabling them to access it when and where they need it.
WordPress? Yes, WordPress. WordPress was selected at the time to provide UL's business team a way to quickly and easily generate UL Verified records and manage those records. We pushed WordPress to the limit and integrated a custom mark generator that automates the creation of production-ready artwork. Our approach significantly streamlined a key business process, reduced production timelines and minimized costs.
Well-defined brand guidelines are a great asset but are not always available - especially for digital media. UL Verify represents one of many client solutions where we successfully extended and enhanced corporate brand standards and in turn defined new standards
Since its launch, the website and mobile app have enabled the organization to market and sell the service to manufacturers while instilling customer confidence in those products that have achieved the UL Verified Mark. New product and services are regularly added and hundreds of official UL Verified Marks have been generated through the service and system.
Please contact us to learn more about this project and discuss how we can help you.
Wayfinder is a digital experience design agency specializing in solutions that extend and enhance our clients' brands and enable their success. We plan and conduct research and design and develop websites and applications that educate, enable, entertain, and entice your audiences.
