Comprehensive digital services including research, strategy, design, and development.
A highly collaborative network of experts providing support where and when you need it.
Right-sized digital solutions tailored to fit your budget and timeline.
Pixel-perfect design informed by good data and intelligent insights.
Wayfinder is a digital experience design agency specializing in solutions that extend and enhance our clients' brands and enable their success. We plan and conduct research and design and develop websites and applications that educate, enable, entertain, and entice your audiences.
Wayfinder is an Equal Opportunity Employer and a proud member of the NMSDC and FSMSDC.
We value the diversity of skills, experiences, and heritage of our team members and know that our differences are just as important as our similarities.
We conducted primary and secondary research to reveal opportunities for growth across Walgreens' digital landscape and identified new product offerings for their digital (B2B) and retail (B2C) touchpoints.
Collaboration is the heart of innovation. We partnered with UL's business leaders, subject matter experts, and technology specialists to conceptualize, test, design and enable the implementation of their enterprise customer portal.
Onboarding new customers in Latin America was a challenge for FedEx LATAM. We audited the current experience and developed a new workflow to increase the effectiveness of the onboarding experience through a digital communications and content strategy.
We defined and applied digital standards, streamlined the UX and UI, improved the content strategy and navigation to align with customer needs, and optimized process flows to optimize ParkJockey's mobile app experience.
We collect any available intelligence and partner with you to identify and evaluate requirements through interviews and interactive workshops.
Knowledge is the cornerstone of the best solutions. We plan and conduct quantitative and qualitative research to collect the intelligence needed to inform our solutions.
Our business, design, and technology teams sift through, analyze, and interpret the intelligence gathered to define a clear, actionable plan to enable your success.
Through sketches, wireframes, process diagrams, mockups, prototypes, and a healthy dose of collaboration we deliver exceptional digital experiences.
We conduct live and remote testing to validate ideas, ensure your business goals and audience needs are met, and reduce costs.
From content management to APIs and frameworks, we use modern methodologies and the latest technologies to breath life into our digital solutions.
Successful partnerships rely on clear communication and collaboration. We partner with you to collect, analyze, and interpret the intelligence needed to solve your most complex challenges. We do this by following our common-sense and time-tested process.
We ask the right questions, listen, observe and collect the intelligence needed to make the most informed decisions.
We clearly define objectives, map the current state, and analyze all available information to identify opportunities and define the plan that best meets your goals and needs.
Our creativity knows no bounds. Regardless of the challenge to be solved, we are united by our appreciation of good design and our dedication to create great work.
Technology comes in more flavors than ice cream. We embrace the best of leading development methods to realize our solutions and solve your challenges.
Because there's always room for improvement, we evaluate solutions against metrics to identify gaps, measure value, and plan enhancements.
From minimum loveable products to full‑fledged production solutions, companies like UL, Hitachi, Toyota, and FedEx rely on Wayfinder to create digital solutions that engage their audiences, inspire action and drive business forward.
Marketing Director, UL
We are able to deliver results in as little as 2 to 3 weeks depending on the scope and complexity of the challenge. Regardless of the timeline, our team is highly-skilled at quickly understanding your needs, identifying gaps and opportunities for improvement, and generating real-world digital strategies, UX/UI deliverables, and technical solutions.
Good question. The time you invest in the process varies depending on your availability, how much you want to be involved, and the urgency of the project. Typically, this means 4‑8 hours upfront as we understand and confirm your needs, 1‑2 hours per week in process, and then 4‑8 hours at the end of a project to support quality assurance and transition solutions to your team. Whatever the case, we know your time is valuable and we've designed our approach to be efficient, effective, and easy.
Our estimates are based on the scope of work for a project. This is defined by how much time and how many resources will be required to create the materials to meet your objectives. The better and more detailed requirements you are able to provide (or we are able to gather) helps us create more accurate estimates from the start. We have a flat rate that makes accounting easier for everyone and better accommodates change, and we take a hybrid approach to billing - tracking our effort and invoicing against the estimate (barring any significant disconnect).
Our team provides support at all levels and stages of the digital product development process including research, strategy (creative, content, technology), user experience design, user interface design, technical development, maintenance, and ongoing analysis and evolution. You may choose to work with us in one, many, or all of these areas. The types of projects we work on range from audits and quick win concepts that can be completed in a few days or weeks to large, multi-year engagements to deliver enterprise solutions.
We say that when you work with us, you become a part of our team and we become a part of yours. We strive to bridge the gap between people and bring diverse perspectives and great ideas together. Our teams work equally well with your internal teams and other agency partners. We use every tool and technology at our disposal including popular project management applications, file sharing services, and solutions like Microsoft Teams or Slack to enable direct communication between our teams and stay connected.
We normally travel to meet and collaborate with our clients and partners but the current global pandemic has put passports on pause. Fortunately, we're very comfortable with collaborating remotely, and we continue to effectively support our clients while maintaining the highest levels of communication and quality. The safety and well-being of our team members and communities is critical and we're optimistic that we'll be able to meet face-to-face soon.
We're a global network of digital experts who value creativity, collaboration, and transparency and believe good ideas come from diverse perspectives.
